For this project, I created a brand book for Le Bakerthé, an Asian-French fusion bakery inspired by elegance and innovation. The book defines the bakery’s visual identity through typography, color palette, monogram, and logotype, reflecting its inventive, delicate, flavorful, unique, adventurous, and bold attributes. Each element was carefully designed to establish a cohesive and memorable brand. This project highlights my ability to develop a distinctive brand identity from concept to execution.